Tomorrow, Box.net is going to launch their new version. They’re putting a lot of effort behind it, judging by the marketing they’re doing, and the tight lid they’ve had on what exactly the new Box is going to be. Simple, Open, and Mobile; those are the words they’re throwing around in the campaign. Pretty similar to where SugarCRM focuses our marketing, which helped draw my attention.
I had intentions tonight of doing a whole big blog post about what I like about Box.net, as well as a compare/contrast with DropBox. I’ll save that for a post in a few days, though, after the new Box launches and I’ve had a chance to see it in action.
My quick synopsis of Box:
- Good company
- Great technology
- Terrific value for businesses
- Even better people
I was lucky enough to be invited to Box’s launch party tomorrow evening. After they ply me with food and and open bar, I’m sure I’ll have even more good things to say about them!